It is all about multi-purpose with Care!
When we created xoxo Gina, I knew our lip products needed to be more than just pretty. They had to perform. They had to care for your lips. And they had to be versatile because women are multi-faceted, and their makeup should be too.
That’s why our lip collection was designed with buildable textures, nourishing ingredients, and modern shades that flatter every face and can go far beyond your lips.
Each formula is infused with our Youth Boost Blend proprietary lip caring blend so you can swipe it across your lips, cheeks, and even eyes without worrying about dryness, caking, or irritation.
Today, I want to highlight three of my favorite multi-use shades the ones I personally reach for when I want my beauty routine to feel easy, pulled together, and polished.
Daydream Believer – Your Everywhere Glow
A sheer, luminous wash of pink with a pearlescent finish.
- Lips: One swipe for soft shine and subtle tint.
- Cheeks: Dab onto the high points of your cheeks for a healthy, glassy glow.
- Eyes: Pat onto lids or the inner corner for a wake-me-up highlight.
Pro tip: Keep this in your bag for mid-day touch-ups that instantly lift your whole face.
Fierce & Fabulous – Berry Brightener for Lips & Cheeks
A juicy berry-pink with just the right intensity.
- Lips: Apply directly for rich color payoff in one swipe.
- Blush: Tap onto cheeks with your finger and blend outward for a vibrant flush.
- Finish: Lightweight velvet-matte with a soft, creamy dry down.
Pro tip: Layer under gloss for a dimensional, lip-stain look.
Daring Cocoa – The Ultimate Sculpt-and-Define Shade
A creamy warm cocoa that flatters every skin tone.
- Lip Liner: Use a brush to trace your outer lip line, then blend.
- Full Lip: Fill in for a 90s nude moment or layer under gloss.
- Eyes: Smudge along the lash line or blend into the crease for soft contour.
Pro tip: For a full face in five minutes, this shade does the work of three products.
Why It Matters:
At xoxo Gina, we don’t launch products just to take up space in your cosmetic bag or dressing vanity. We create purposeful beauty color with care, form with function. These multipurpose shades simplify your routine, save space in your makeup bag, and deliver real skin benefits thanks to our nourishing, conditioning formulas.
With love, confidence, and always a pop of color
xoxo, Gina
